The Media age of television, cinema, satellite and computer has made this
world more accessible and information more available. The ‘1960s’ brought change to the whole world with marketing
and commercialisation through television. However in the last fifteen years, there has been the growth of the multi-media
age driven through the Internet. Today the news, views and opinions can be telecast through the globe with colour, sound and
power. This has benefited us and also harmed us in equal proportion, it has been used and abused in equal measure.
Lifestyle and taste are controlled largely by media perceptions and propaganda
is sold as the truth. All great leaders have used the media for self-promotion and have often manipulated situations to build
profiles leading to widespread support and gain. The reality of the media world is simply that if it isn’t being shown
or sold, then it doesn’t exist.
The rise of Islam in the great age of the Prophet (saw) came
through conveying the message in the only medium available of the day. The Seerah - Life and times of our Prophet (saw)
portrays how the people of Makkah were invited to Islam by the moral and pious conduct of the Prophet (saw) and by his rightly
guided followers. The melodious and inspiring recitation of the Qur’an also changed the hearts of even the most fiercest
opponents as many mediums were used to make the non-believers aware of the truth of this divine Message. The Prophet (saw) lived the
life of the Qur’an and was tested to show the non-believers the exalted position of Allah’s (swt) religion. The
Prophet (saw) also sent his messengers on horseback to the rulers and kings of the neighbouring lands with scripts declaring
his Prophethood and inviting them to Islam.
The late and great Sheikh Ahmed Deedat wrote in his book ‘Al-Qur’an-The
Miracle of all Miracles’ how the Prophet (saw) appealed to the people of previous books (Jews and Christians)
by reciting ayats from the Qur’an, which told the stories of Moses(as) and Jesus(as). This was also using the mediums
of communication and appeal to portray a message. We must realise that the beloved Prophet (saw) is the perfect role model,
the one who is the advertisement of the Qur’an and Islam and as the famous nasheed singer Sami Yusuf explained
that the Prophet (saw) was the greatest celebrity.
This choice of term may offend some but if we reflect on his example and
status, it is obvious. We should follow his way, by being like him and copying him to attain complete faith. Even in the time
of the Prophet (saw) people would travel far just to meet this man in Arabia who called himself a Prophet. Hasrat Abuzar Ghifari
(ra), a great Sahabi-companion travelled across the lands just to meet Prophet Muhammad (saw). He had no idea where
to find him, he slept on the street and even risked his life in Pagan territory.